3D TV partnership from Sony

In Asia 3D tv is seen as the next big thing in seling you a new TV. At the Vegas expo this will certainly take up much space and Sony already created some nice partnership according to the wall street journal

By GABRIEL KAHN

Sony Corp. announced a partnership with RealD, as the Japanese electronics giant continues its push into the growing market for 3-D home entertainment.

Under the terms of the agreement, Sony will license some of RealD's technology and equipment, such as 3-D eyewear, which can be used with Sony TV screens and other equipment intended to create a three-dimensional viewing experience similar to what is now offered in movie theaters. The equipment is expected to hit stores in 2010.

No other terms of the deal, announced Thursday, were disclosed. RealD's agreement with Sony isn't exclusive, which means the Beverly Hills, Calif.-based company can also partner with other equipment makers for the same technology.

This year marked a massive roll-out of 3-D technology in movie theaters, as Hollywood released a string of films, such as DreamWorks Animation SKG's "Monsters vs. Aliens," and Twentieth Century Fox's "Avatar," which hits screens this weekend. News Corp. owns Twentieth Century Fox as well as the The Wall Street Journal.

Sony, along with other electronics manufacturers, is racing to roll out equipment that aims to provide a comparable 3-D viewing experience at home. RealD already provides an array of 3-D technology used in making three-dimensional images for movies, as well as other applications. Partnering with a large electronics manufacturer could open up a new market for its technology.

Sony's LCD panel technology "will work in sync with new 3D eyewear based on RealD's technology," Hiroshi Yoshioka, the Sony executive in charge of Consumer Products and Devices Group, said in a statement.