Intel unveils holographic interactive window

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Intel wowed CES visitors when its president and CEO, Paul Otellini unveiled an impressive digital signage concept during his keynote speech. The nearly eight foot holographic glass window - with LCD display - utilises Intel Core processors to provide customers with targeted content and encourage them to interact with retailers and friends via a multi-touch, multi-user interface.

Paul Otellini, president and CEO of Intel unveils a new signage concept during his keynote at the Consumer Electronics Shows in Las Vegas

The computing and communications giant said its prototype device could change the way people interact with digital signage technology in environments such as retail, airports, banks and hotels.

Otellini unveiled the concept against the backdrop of a virtual brick-and-mortar shop setting. He showed how customers would use the multi-touch holographic screen to explore merchandise, find out about promotions, submit feedback on products, read customer reviews, view purchasing histories and share discoveries with friends via social media and mobile phone integration.

Multiple customers can use the window simultaneously to explore augmented reality-enabled maps of each floor of a shop. Retailers can superimpose images such as coupons and sales promotions next to the product visualisations on the glass.

“As stores seek more competitive advantages over online retailers, digital signage has become a valuable technology for dispersing targeted and interactive content to shoppers,” said Joe Jensen, general manager of the Intel Embedded Computing Division. “We therefore designed the Intel Intelligent Digital Signage Concept to show that retailers can engage and interact with consumers in a more personal and compelling manner through new usage models such as augmented reality and interactive product explorations, which in turn could yield an increase in revenue and customer loyalty.”

Advertisers are set to benefit from the use of anonymous video analytics. As a viewer looks at the system screen, the built in camera technology analyses data such as gender and age, audience composition, time-of-day and other criteria, which enable the system to display tailored content and graphics based on estimated demographics. The system anonymously sends audience information to advertisers who can use that information to understand the type of content and messages that are most popular with viewers.

Intel also announced a strategic relationship with Microsoft to develop an open-standards validated platform for digital signage applications.

“With the Windows Embedded and Intel platform, we will provide industries such as the digital signage market with scalable and interoperable solutions that enable applications with rich graphics and interactive capabilities,” said Kevin Dallas, general manager, Windows Embedded business Unit Microsoft. “With this solution we look forward to delivering endless possibilities to the digital signage industry and beyond.”