| If it wasn't for Twitter and social media as a whole grabbing all the headlines Augmented Reality would be the most talked about "technology" of 2008/2009. While the roots of the technology have been around since as early as the 1990's (remember VR games!) it's only in the last 12 months has the interactive industry taken to it like moths to a flame. Below you will find some of the worlds biggest brands dipping their toe into "Augmented Reality". Some are in it for the PR aspect others trying to find a useful application. Many just to satisfy their need to do something new. The technology has it's limitations though. Not only do you need a web cam but also a printer to activate it. Add to that one requires a download and installation of an application you cut your potential audience down considerably. That said I enjoy watching the videos and demos as much as interacting with it myself. If you know of any interesting applications for AR please comment below. I know there is much more out there and my limited research was focused on the advertising and marketing side rather than the tech and art side. Augmented Reality!? That's so 2008 Has AR jumped the shark? Well if Virtual Magicians are using it I think that's your answer. For me the best application of this is in store and also with kids toys. Both applications have far more useful applications than a fun web toy. Below are 35 great examples of where Augmented Reality and their applications to the commercial and art world. Correction Update: Apologies to Metaio who I incorrectly forgot to credit as the technology behind the Mini and Lego examples. This is why you don't post at 1am :) |
| Rubberduckzilla I had not seen any arcade style games in AR before this. Fun and stupid and it was meant to be. Agency: Poke London [UK] View | More Info |
| GE Smart Grid For such a dry subject this execution generated a lot of buzz. Agency: Goodby, Silverstein & Partners [US] View |
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| Assassins Creed 2 Teaser Gamers love hidden codes and content and this was the first video game site to use AR. Agency: Unknown View |
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| Earth Hour World in Your Hands So the way to save the world is to print out useless paper? Agency: Wunderman [AU] View |
| Relapse 3D Art Comp Turning the logo into an art canvas was nice idea. Too bad the entries in the comp are so shite. Agency: Outside Line [UK] View |
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| Doritos Sweet Chili Wow packaging with AR is already here. Doritos moved fast. Agency: View |
| Living Sasquatch It's a video editor with a 3D Sasquatch. Quite impressive and the video record feature is great. Agency: Boffswana [AU] View |
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| Mini Germany Demo This was the first big brand example I saw last year. Couldn't get it to work on my laptop :( Agency: Unknown Technology: Metaio View | Case Study |
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| Papas Road Trip Virtual Ride Another brand with their packaging altered to have AR codes. Agency: Unknown View |
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| Nissan Good Decision The decision maker and then AR surprise at the end is nice. Agency: Unknown View |
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| Ray-Ban Virtual Mirror Probably the most practical application I've seen online. Too bad another download is needed Agency: Unknown Technology: Fitting Box [FR] View |
| Topps Virtual Playing Cards I wish this was around when I collected playing cards. The possibilities are endless. Technology: Total Immersion View |
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| Night at the Museum 2 Comes to Life Half promotion for the film half promotion for the news paper. Agency: Soap [AU] Technology: Total Immersion View |
| USPS Priority Mail Box Simulator A semi useful application of Augmented Reality. Agency: AKQA [US] View |
| Family Football Virtual Trophy Agency: TBWA | Special Moves [UK] View Note: Currently not on site |
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| Experience the Enterprise Paramount went all out on this execution for Star Trek. Agency: Unknown Technology: Total Immersion View |
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| Join Star Fleet Academy Another Star Trek augmented reality promo. Agency: Unknown View |
| McDonalds Dippers Game Agency: Unknown View |
| ADIDAS Virtual Avatar Agency: Unknown Technology: Total Immersion |
| Lego Store at Disney Land This must blow kid's minds and parent's wallets. Technology: Metaio View | PR |
| Eye of Judgment for PS3 Consoles are also getting in on the action. View |
| Nissan Cube Agency: Unknown View |
| Fanta Games Fanta pushing the mobile aspect of the technology. Agency: Ogilvy View | More Info |
| BMW Z4 in 3D I love the real life montage of the car. Takes this to a new level of fun. Agency: Dare [UK] View | More Info |
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| Toyota IQ Reality Agency: Unknown View |
| BMW Factory R&D By: BMW |
| Not just brands. Artists, tech heads and musicians are getting into Augmented Reality as well. Here's some non branded examples. |
| Virtual Drumkit Looking for this to be re-skinned for a brand soon By: Squidder View |
| Augmented Reality T-Shirts + Twitter Status= "I'm wearing a Twitter shirt!" By: Squidder View |
| Augmented Reality Mobile Game: Catapult I want this now! By: Unknown View |
| Level heads This looks like a lot of fun Agency: Julian Oliver View |
| Augmented Reality Card Trick By: Virtual Magician |
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| Julian Perretta's 3d video for "Ride My Star" music video Agency: Unknown View |
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| The Artvertiser I love how anti-advertising the art world is. View |
| Arhrrrrrr Zombie Game (look for the Skittles integration!) I missed this at GDC. Looks fantastic. By: GVU Center's Augmented Environments Lab at Georgia Tech, in collaboration with SCAD-Atlanta View |
| Augmented Reality Snow Flakes Agencies jumped in for the 2008 Xmas card rush Agency: Tellart View |
| Special Moves Xmas Agency: Special Movies [UK] View Thanks Iain for the video |
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| McCaan Funky Natal Agency: McCaan [BR] View | More Info |
| Scope Augmented Reality Toys There isnt a toy executive alive that woulnd't get excited by this. By: Frantz Lasorne More Info |
Technologies - Total Immersion:This French company has been the leader in the Augmented Reality field for commercial use. If you are after the best qality 3D this is the one to go with. - Metaio: This German based company is big competitor to Total Immersion and has been behind some of the latest campaigns for Mini and Lego. |
| I can't mention augmented reality without showing this video. |
| If you enjoyed this feature you might also like our advertising features on Media Buys Creatives Will Love, Sexiest Banner Ads, Crowded Ads, Agency Xmas Cards 2008, 2007 & 2006 the 2008 US Election |
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