There's more than just augmented reality

A brand new organization called 7scenes also uses the mobile phone to look at the world but in a bit different way than Augmented Reality does based upon location based services. So your mobile phone is barely a phone anymore. It's just a smart computer that also can make phone calls:) According to their own website this is who they are:

Welcome to 7scenes, we're a brand new GPS platform for games and tours! We're here for all organisations that want to deliver new mobile experiences to their audiences.

Interested in a new way of publishing content to mobile phones? You've come to the right place!

Consider the city an extension of your organisation, a fascinating place for you to publish and reach people in a different way. The city with all its (hidden) information is a beautiful stage filled with historic events, personal stories, cultural meaning, demographics, social relationships and much, much more. Something has occurred on every street corner and every brick can claim its own history.

Combining these surroundings, your content and phones that have made internet mobile and location aware (GPS), we can now interact with places in a whole new way! We are all about making these new experiences possible and offer a mobile and online platform that makes it easy to create, play and share GPS-based games and tours.

Imagine cultural city tours that allow museums and archives to reach beyond their exhibition walls, imagine an interactive festival tour playfully collecting your public's feedback, imagine an exclusive game that creates a new brand experience, imagine... Imagine your scenario, how would you like the city to be experienced?

These scenarios are created by linking locations to content - photos, videos, sounds and notes -, adding challenges and choosing from a range of (game) rules, together shaping what we call a scene. A location-based experience that lets people see their surroundings from a new point-of-view using their mobile phone.